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Meet RAFI, the REI Lead Manager.

Rafi An AI built to replace follow up and lead nurture for seller leads.

Rafi is a fully automated prospecting and follow up agent that qualifies leads and creates appointments for your closers.

Infinite calling, texting and emailing to qualify leads.

3,500+

Hours or prospecting saved per employee.

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Cash Deals New Jersey
Shore Homes & Living
Daisy Mae
AAR Creative
Terrains Trust
11th Hour Home Buyers
Lordyn Property
Phoenix Estates
Cash Deals New Jersey
Shore Homes & Living
Daisy Mae
AAR Creative
Terrains Trust
11th Hour Home Buyers
Lordyn Property
Phoenix Estates
Cash Deals New Jersey
Shore Homes & Living
Daisy Mae
AAR Creative
Terrains Trust
11th Hour Home Buyers
Lordyn Property
Phoenix Estates

Pipeline Engineering

(noun) | ˈpīp-ˌlīn ˌen-jə-ˈnir-iŋ |

DEFINITION

The process of transforming a sales process into a fully autonomous workflow using automation, data intelligence, and AI-driven optimizations to eliminate manual inefficiencies and enhance deal flow.

Example: Through Pipeline Engineering, the team streamlined their sales operations, reducing manual tasks and accelerating deal closures.
Pipeline Engineering / Pipeline Engineering / Pipeline Engineering
Business Concept

Sales hasn't changed — until 2025

Not a CRM, a lead platform or another marketing tool. Something Better… Something Smarter.

    Personalization at scale.

    RAFI delivers real personalization at scale. The platform learns your voice, tone, and intent, then handles every outreach and follow-up as if you typed it yourself—so leads believe they’re talking to you, not a bot.

    Hands-Free Outreach & Follow-Up.

    RAFI crafts messages in your exact voice and launches industry proven processes to keep leads warm. No more manual emailing or drip-campaign guesswork.

    Best-Practice Pipeline in a Box.

    Built on playbooks from top investors, so you skip trial-and-error and run a pro-grade workflow from day one.

Pipeline Engineering

From first touch to contract... now on autopilot.

BOOK A DEMO

Who is it for

REI Teams

REI Teams

For teams managing medium to large acquisitions rooms and multiple lead sources, juggling inbound, outbound, and follow-up campaigns across markets. Rafi is built for operators who need consistency, accountability, and automation across their pipeline without adding more headcount.

Solo Investors

Solo Investors

For solo investors juggling every part of the business, marketing, calls, comps, and contracts. Rafi gives you leverage by automating follow-up, booking qualified conversations, and keeping your pipeline active even when you’re out on appointments.

Meet the team

Creating something truly innovative in proptech requires a fresh perspective, and we're the team to deliver it.

Jarod Bowersett

Jarod Bowersett

CEO

Ruben Blanco

Ruben Blanco

CTO

Bill Beck

Bill Beck

CPO

Marc Iacovelli

Marc Iacovelli

CFO

Norman Murillo

Norman Murillo

Developer

Catalina Lizaso

Catalina Lizaso

Designer

Andrés Vega

Andrés Vega

Developer

Doreen Kate Hostallero

Doreen Kate Hostallero

Client Success

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Need just a little more information?

Have questions about our service? We’ve compiled a list of FAQ’s to help you get started.

How it works? arrow
RAFI quietly scans your emails, texts, and calls to spot how to respond. It turns those patterns into smart, on-brand suggestions—no templates, just your voice. After you green-light a handful, RAFI takes the wheel, running replies, follow-ups, and routine tasks on autopilot. You stay focused on negotiations and strategy while your outreach keeps humming.
Pricing? arrow
No tiers. No surprises. Just 0.99 cents per managed lead.
Getting started and onboarding? arrow
Our onboarding process is designed to get you up and running in 30 days or less. We walk you through everything step-by-step—from setup to strategy—so you can start seeing results quickly. Want to learn more about what’s involved? Reach out to our team and we’ll be happy to walk you through it.